What does successful charity communications look like?

With over 10 years under our belt, we know exactly how charities can evolve their communications and find a more modern way of working.


Well, here at Voluntary Sector Communications Group, we’ve worked with more than 500 charity customers, helping them get more from their IT and Telecoms services and ultimately, provide a better service to their communities.

One of the most impactful ways we help our third sector community and save them money is by providing robust VoIP, or Voice over Internet Protocol, services which take a traditional ‘landline’ service and moves it to your internet service…

What is VoIP?

As we mentioned, VoIP involves transferring your phone lines from the ‘landline’ network known officially as the Public Switched Telephone Network (PSTN) and using your internet connection instead.

The most important benefit of VoIP is that it allows your team to take calls from anywhere…

Whether they’re in the office, at an event, or going door to door fundraising, staff and volunteers can use work number wherever they go, ensuring they never miss an important call. This is also especially useful if you’re exploring hybrid working strategies, where employees split their time between the office and home!

Secondly, calling costs are significantly lower…

In fact, we typically save our customers 30% compared to their previous telecoms spend!

Consider too that in 2025, the PSTN network that currently runs our landlines will be switched off permanently. Therefore, an internet-based calling solution like VoIP or Unified Communications, is going to be absolutely essential to ensure your phone lines keep ringing in 2025!

And, with no ludicrous line rental to pay, and only one licence per person (with inclusive/unlimited minutes as necessary), budgeting is far easier too. Financiers can plan their monthly spend far easier and can quickly work out the technology costs of hiring more personnel.

You can enjoy more control and visibility too…

The best VoIP services include call recording and reporting to make your life easier.

Accountability, especially in the charity sector, is vital, and while we can’t speak for every VoIP solution out there, we can tell you confidently that ours helps you and your team remain accountable.

Call recording

Whether for safeguarding, fundraising best practice or staff safety, you can access every call taken and make sure calls are as expected.

This is just, if not more, important when operating a BYOD (Bring Your Own Device) policy where team members can use their own devices – a great cost-cutting tool for charities – to ensure they’re not using personal numbers instead of their work DDI.


Whether your team is on the road or working from home, keeping on top of productivity is important. With Charity Connect you can check call lengths and durations, as well as manage lines to ensure lines aren’t going unused or to add new users, for example.

And when you put all these benefits together, VoIP services are the next generation of charity calling solutions, offering lower costs, more flexibility and a better overall experience. In turn, allowing smaller charities to use features – like auto attendant, voicemail to text, hybrid working, call recording and more – that were once reserved for big businesses!

And if you don’t believe us, here’s an example of how we helped one Citizen’s Advice Bureau enhance their communications with our VoIP product, Charity Connect:

Citizen’s Advice St. Helens

The Background

Citizens Advice St Helens was formed in the 1940s, along with over a thousand other bureaux, to help solve social problems brought about by World War II. The service offered by Citizens Advice St Helens is available to all, providing free, confidential and impartial advice. The service offered is holistic in helping people find a way forward. Advice is given on a range of topics from health problems to issues with debt and employment.

The year 2020 has forced the organisation to adapt and change the way they work, especially in the view of exceptional circumstances caused by a global pandemic. To protect staff, volunteers and clients, Citizens Advice St Helens had to make a difficult decision to suspend drop-in sessions and face to face appointments. They have however been able to continue to service the local community by taking advantage of the technology available to them in the form of, VS Group’s VoIP product, Charity Connect.

The Solution

Citizens Advice St Helens have been a customer of VS Group for many years. Before upgrading the solution, the centre was working with a typical legacy, on-premise system. David Reynolds, Operational Service Manager for the organisation explained, “we had looked at VoIP in the past but never really progressed with it, but Kevin explained it in a clear manner for us”, so the expected benefits of making the transition were clearly defined from the beginning.

The Result

Having the new system up and running has meant that there is no longer a necessity to be at the office, staff can work from home offering advice and support, as and when required. Call waiting times to the Adviceline have reduced dramatically, especially during a time of greater demand, as the solution has the capability to deliver calls to multiple available users.

The new system comes with an app for a computer desktop and mobile phone, plus the traditional hardware in the form of a desk phone which you can plug directly into your router at home. David who uses all three options to ensure he never misses a call adds, “in the past, there was one option and that was a desktop telephone. We can now extend our services out into the community. It is going to change the way we work”.

Internal operations have also been enhanced as each staff member now has their own Direct Dial In (DDI) number, so it is much easier to get through to the right person rather than dialling into a hunt group with multiple users. Equally, this works well with external calls, so members of the community can get straight through to the member of staff they have been working with.

When asked how the VS Group helped with the implementation and transition to VoIP, David could not commend the support provided by the team enough, he said “I can’t praise Alex highly enough, and Kevin. Alex gave as much support as she could to us during that period of time, over and above. We were kept up to date and any problems were answered within the same day, sometimes within a few minutes”.

The Future

With many exciting projects in the pipeline and a lot of potential unknown changes on the horizon, Citizens Advice St Helens are equipped with a solution that can scale and adapt as and when required, depending on the demand for services.

David and his team will continue to build on the long-standing relationship with VS Group as they move through the journey to embedding a fully hosted telephony solution throughout Citizens Advice St Helens. They are assured that no matter when or what support is required VS Group will accommodate any requirements, David went on to say, “Kevin is always on hand to help and he does ring up every so often to check-in, some companies don’t do that. It’s just the little things like that”.

Key Benefits of Virtual Office

  • Dedicated customer support
  • Ability to work in any location
  • Costs reduced
  • Grow and change in line with demand
  • Enhanced call routing and handling

Would you like the same level of service and future-proof technology for your charity?
Get in touch by calling 0330 0940 170 today!


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